Journal
Branding and marketing guides, case notes and ideas for Indian businesses, written from our studio floor in Jaipur.
17 stories. Read one to the end and we keep count.
Latest storyPerformance marketing agency: what it does and how to pick oneA performance marketing agency runs paid campaigns and is judged on leads and sales, not reach. Here is what to expect, what to ask and how to choose in India.Read the story
- How to plan a social media campaign that starts with your brand
- Fix your D2C positioning before you spend on ads
- Hotel Branding in India: How to Win the Booking Before Check-in
- Lifestyle Brand Marketing in India: Making Handmade Work Look as Good Online as in Hand
- FMCG Branding in India: Why the Brand, the Pack and the Ads Must Work as One
More stories
- Education Brand Marketing in India: How Academies and Institutes Win Enrolments
- Why Most Startups Fail at Branding (And How the Smart Ones Get It Right)
- The Power of Visual Storytelling: Why Your Brand Needs More Than Words
- Digital Transformation in Education: How a Jaipur University Built a Brand Worthy of Its Vision
- How to Choose the Right Branding Agency: 7 Questions Every Business Must Ask
- Taking a Museum to the World: The Tanzanite Experience’s Global Rebrand Journey
- SEO vs. Branding: Why You Need Both (and How They Work Together)
- How to Build a Brand Identity from Scratch: A Step-by-Step Guide for Startups
- From Logo to Legacy: How a Rug Brand Became a Global Pioneer with the Right Identity
- The Rise of Influencer Marketing in India: Trends, Pitfalls, and How to Get It Right
- Why Branding Is the New Marketing for Indian Businesses
