Packaging Design

Packaging design from our Jaipur studio for FMCG, D2C and gifting brands: packs that win the shelf, the app and the unboxing.

PCM Masale instant premix masala boxes, each illustrated with its own regional scene

Measured in revenue, not likes

PCM MasaleReturn on ad spend

11.76X
Ad spend
₹2.95L
Orders
₹34.75L
Apr to Oct 2025
7 months
PCM Masale purchase orders: total ad burn ₹2,95,500, total revenue ₹34,75,271, ROAS 11.76x
  • Italian Coffee Academy Instagram insights: 3.7M views, 2.4M reach, 19.4K link clicks
    3.7M

    Instagram views

    Italian Coffee Academy Jan to Oct 2025

  • Pride Biznotel Instagram insights: 1M views, 1.3M reach, up 105.3%
    1.3M

    Accounts reached

    Pride Biznotel Jan to Oct 2025

  • Instagram insights for a client account: 200K views, up 452.5%, and 109.1K reach in 28 days
    +452%

    Views in 28 days

    A client account Nov to Dec 2025

Get numbers like these
  • Free 30-minute call
  • First brand audit free
  • Month to month, no lock-ins

  1. PCM Masale brand identity work

    FMCG and food packaging

    A front of pack that sells at a glance.

  2. Tanzanite Experience brand identity work

    Label design

    Small, curved surfaces, print-ready.

  3. Seventh Element brand identity work

    Quick commerce and e-commerce packaging

    Packs that still read as a thumbnail.

  4. PCM Masale brand identity work

    Gift and luxury packaging

    Where the opening is part of the price.

  5. Tanzanite Experience brand identity work

    Packaging redesign and range extension

    Keep the cues, fix the shelf.

  6. Seventh Element brand identity work

    Sustainable packaging

    A premium feel with fewer layers.

Part ofBrand Identity

ForFMCG, Jewellery, Craft and home décor and Hospitality

How it works

You sign off every stage. Never in the dark, never micromanaged.
  1. Discover

    We study your product, your buyer and the category, on the shelf and in the apps where it sells, and agree on the one thing the pack must say first.

  2. Concept

    Multiple pack directions, each built on a strategic insight and shown on the real format and at thumbnail size, not only as flat artwork.

  3. Refine

    Structured feedback rounds on the chosen direction, then the full range: every variant, size and panel, with your mandatory text placed and checked.

  4. Deliver

    Print-ready artwork for every product, structural specifications and production guidance for your printer, plus pack mockups for listings and launch.

“Choosing POM for our rebrand was an excellent decision. They mastered our product launches, marketplace optimisation and performance marketing. A complete partner for strategy and execution.”

PCM MasaleFMCG

Deliverables

Seven deliverablesEverything included
  • Pack hierarchy and front-of-pack systemIncluded
  • Pack design for every variant and sizeIncluded
  • Label and back-of-pack artworkIncluded
  • Print-ready filesIncluded
  • Structural specificationsIncluded
  • Production guidanceIncluded
  • Pack mockups for listings and launchIncluded
InvestmentScoped to your brief

Exact quote and timeline on the call. No lock‑ins, ever.

FAQ

Something else on your mind? Ask us on a call

  • We do not publish a fixed packaging price, because one label and a full range of products are very different jobs. We quote once we know the number of products, sizes and formats. If you also need the identity behind the pack, we can quote the logo or the complete brand identity package on the same call.

  • It depends on the number of products, whether the structure is new or an existing format, and how quickly samples come back from your printer. You get a detailed timeline on our first call, before any work starts.

  • Yes. We design packs to read on the shelf and as a small product image in apps like Swiggy Instamart and on marketplace listings. Our work with PCM Masale covered packaging alongside marketplace management and its Instamart rollout.

  • Yes. We designed the ring box, pouch and carry bag for the Tanzanite Experience and a rigid gift box with a branded wrap for Seventh Element. Gift packaging is designed around the opening, because that moment is part of what the customer pays for.

  • Yes. A redesign starts with what buyers already recognise, usually the colour, the logo position and the shape of the pack, and keeps it. Then we fix what is holding the pack back and extend the system to new products.

  • It helps. Packaging works best when the logo, colours and type are settled. If they are not, we design the brand identity and the packaging together, so they are built as one system from the start.

  • You get print-ready artwork for every product and size, structural specifications and production guidance, so your printer or packaging supplier can produce the pack exactly as approved. We also deliver pack mockups for your listings and launch.

  • Yes. Our studio is in Jaipur and we work with brands across India and abroad, in person or remotely. Our packaging work includes PCM Masale in Jaipur, Seventh Element in India and the Tanzanite Experience in Arusha, Tanzania.

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