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Hotel branding and marketing

Identity, content, reputation and OTA work for hotels that want more guests to book with them directly.

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Pillows carrying The Regent lion mark on a hotel bed, from the identity PixelOMedia designed for the hotel

A hotel is sold twice: once on a phone, weeks before the guest arrives, and again at the front desk.

PixelOMedia is a hotel branding and marketing agency in Jaipur that works on the first sale. We have built identities, content, reputation and OTA listings for Ramada Gangtok, The Regent in Chandigarh, Pride Biznotel in Haldwani and The Palms. This page sets out what we have learned and where we can help.

Read the work

Give guests a reason to book direct

Ramada Gangtok social media post by PixelOMedia

Most guests meet a hotel on an online travel agency first, compare it with every other property nearby and book wherever the price looks best.

A hotel that wants more direct bookings has to give people a reason: a clear idea of what the stay feels like, told the same way everywhere they look.

That is why our hotel work usually starts with brand identity and tone of voice. For The Regent, formerly the Hotel Regency, the job was to present a reimagined four-star hotel in the heart of Chandigarh as something new while keeping a story that goes back to 1991.

For Ramada Gangtok, a Ramada by Wyndham property with a casino, a spa and a rooftop pool, it was making many experiences read as one stay. For Pride Biznotel, 26 rooms and three event spaces near Haldwani Railway Station, the identity had to speak to holidaymakers and business travellers at once.

The identity then carries through what a guest actually touches: key cards, door hangers, linen, amenity bottles and menus.

Then come the pages that do the selling. We built landing pages for Ramada Gangtok, The Regent and The Palms, so a guest who finds the hotel on social media or search lands on a page made to turn interest into a booking or an enquiry.

For a full website, our web design and development team works in the same studio.

OTA listings and your Google profile

The Regent social media post by PixelOMedia

An OTA listing is often the first page a guest reads about your hotel, so we treat it as part of the brand rather than a chore.

The photographs, the description and the facts should match what the guest will find on your own channels and at check-in. Optimising OTA listings was part of our work for all four of our hotel clients.

The Google Business Profile matters just as much, because it is where a guest checks the map, the photographs and the reviews before deciding. For The Regent, we optimised the Google Business Profile alongside the OTA listings.

The Regent social media post by PixelOMedia
The Regent brand identity by PixelOMedia
Pride Biznotel social media post by PixelOMedia

Reviews and reputation

Pride Biznotel social media post by PixelOMedia

Guests read how a hotel answers a complaint as closely as the complaint itself.

A quick, warm, specific reply tells the next guest more about the service than any brochure.

Online reputation management was part of the work for every hotel we have marketed. At Ramada Gangtok and The Palms, delayed responses were one of the problems we were brought in to fix.

At The Regent the brief was harder: the hotel had a negative brand image to overcome, so reputation work ran alongside the new identity and content from the start.

Content, social media and influencers

Ramada Gangtok social media post by PixelOMedia

Hotels are hard to sell with stock photographs.

Guests want to see the room they will sleep in, the view from the pool and the food on the table. Ramada Gangtok, The Regent and The Palms all came to us with no previous content, so we built each library from scratch, with content and cinematography of the rooms, the dining and the setting.

That library feeds social media marketing that runs every month rather than in bursts. For Ramada it carried the pool, the brunches and the dining. For Pride Biznotel in Haldwani, user-generated content sat alongside our own shoots, and the rooftop restaurant and event spaces gave the feed plenty to say.

Missing out on influencer collaborations was a gap at all four hotels. For Ramada Gangtok, The Regent and The Palms, influencer outreach became part of the plan, with brand awareness campaigns for Ramada and The Palms as well. When a hotel needs paid reach, our performance marketing team runs Meta and Google campaigns from the same content.

Proof

Each one opens the full case study.
Solutions

The solutions that matter most to hotels.
  1. Brand Identity DesignAn identity that runs from the logo to the key card, the linen and the menu.
  2. Social Media MarketingAlways-on content, reels, community management and review replies.
  3. Performance MarketingMeta and Google campaigns that send guests to your own booking pages.
  4. Web Design and DevelopmentLanding pages and websites built to take the booking, not just describe the rooms.
  5. Video ProductionPhotography and film of the rooms, the food and the setting, shot by our own crew.
FAQ

  • No. Our studio is in Jaipur, and our hotel clients include Ramada Gangtok in Sikkim, The Regent in Chandigarh and Pride Biznotel in Haldwani, Uttarakhand. We work with hotels across India, remotely and in person.

  • Yes. Optimising OTA listings was part of our work for Ramada Gangtok, The Regent, Pride Biznotel and The Palms. We keep the photographs, descriptions and facts in line with your brand and your own channels, and we can optimise your Google Business Profile too.

  • Watching what guests say on review sites, OTAs, Google and social media, and replying quickly in the hotel’s own voice, so a complaint becomes a chance to show good service. It was part of our work for all four of our hotel clients, including The Regent, which had a negative brand image to overcome.

  • Yes. We built landing pages for Ramada Gangtok, The Regent and The Palms, and our web design and development team builds full websites in the same studio as the brand and content teams.

  • Yes. Influencer outreach was part of our work for Ramada Gangtok, The Regent and The Palms, planned around the same content and tone as the rest of the hotel’s channels.

  • Our social media retainer runs month to month with no lock-ins, and covers the content calendar, in-house shoots and reels, community management and ORM. Performance marketing is a monthly retainer, with ad spend billed separately. Both are quoted to your property on a free discovery call.

  • With a free brand audit or a discovery call. We look at your identity, your listings, your reviews and your social channels, and tell you plainly what to fix first.

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