“They helped us realise our huge goal: bringing authentic Italian coffee education to every city in India. They systemised our entire sales funnel, and it fuelled our nationwide expansion.”
Performance marketing is a monthly retainer, month to month with no lock-ins. The ad spend itself is separate from our fee and agreed with you in the media plan. Your exact quote depends on the channels and scope, and we set it out on the first call.
Meta (Facebook and Instagram) and Google Ads for most brands, and LinkedIn ads for B2B companies where the deal size justifies the cost. The media plan sets the split, and budget moves each month towards whatever is returning the most.
In ROAS and revenue, not clicks or impressions. For lead generation we also track cost per lead and, once your CRM is connected, how many of those leads become sales. You get a report every month against the targets we agreed at the start.
Campaigns start collecting data as soon as they go live, but the first weeks are for testing creatives, audiences and offers. Judge the trend over the first few months rather than the first few days; that is when budget settles on what works.
Yes. Our in-house team of strategists, writers, designers and a photo and film crew makes the ads, so fresh variants can be made as soon as the numbers ask for them.
Yes. We set up CRMs such as HubSpot, Zoho and Salesforce, build the pipeline and automated follow-ups, and train your team to use them. Italian Coffee Academy credits its CRM-backed funnel with fuelling its expansion across India.
Yes, if the budget is focused. One clear offer, a few well-chosen audiences and a landing page that converts get more from a small spend than a thin campaign spread everywhere. If your budget is too small for the goal, we will tell you on the first call.
No. Performance retainers run month to month with no lock-ins, because an agency should earn your business every 30 days.
