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BRAND DIFFERENTIATION AND HOW TO STAND OUT IN A CROWDED MARKETPLACE.

BRAND DIFFERENTIATION AND HOW TO STAND OUT IN A CROWDED MARKETPLACE. Once upon a time, in a crowded marketplace, there were two businesses selling the exact same product. One was an established brand, while the other was a new entrant. Despite having a superior product, the new entrant struggled to gain traction and attract customers. Why? Because they failed to differentiate their brand from the established competitor.This story highlights the importance of brand differentiation in a crowded marketplace. Without it, your brand may struggle to gain traction and build a loyal customer base. So, how do you create a differentiated brand that stands out from the competition? Here are some tips: Define your brand’s unique value proposition: What sets your brand apart from others in the marketplace? Is it a unique product feature, a customer benefit, or a distinctive brand personality? Identify what makes your brand special and communicate it to your target audience. Focus on your target audience: Understanding your target audience’s needs, preferences, and pain points is crucial to creating a differentiated brand. Develop messaging and branding that resonates with them and communicates how your brand solves their problems or meets their needs. Create a unique visual identity: Your brand’s visual identity is a critical part of differentiation. Develop a visual identity that is distinctive and memorable, including a logo, color scheme, typography, and other visual elements that reflect your brand’s personality and values. Tell a compelling brand story: Storytelling is a powerful tool for creating a differentiated brand. Develop a brand narrative that is engaging, memorable, and emotionally resonant. This helps create a deeper connection with consumers and makes your brand stand out from the competition. Offer exceptional customer experience: Providing an exceptional customer experience is crucial to reinforcing your brand’s unique value proposition. This includes everything from customer service to packaging to website design. Make every touchpoint with your brand a memorable and positive experience for the customer. As a branding agency based in India, we understand the challenges businesses face in a crowded marketplace. We help our clients create differentiated brands that stand out from the competition. Here are some examples of how we have helped our clients differentiate their brands: A furniture manufacturer wanted to differentiate their brand in a crowded marketplace. We helped them identify their unique value proposition as a manufacturer of sustainable furniture made from recycled materials. We developed a visual identity that communicated their eco-friendly values and created messaging that resonated with their target audience. A startup in the food industry wanted to differentiate their brand from established competitors. We helped them develop a brand narrative that focused on their founder’s passion for using locally sourced, organic ingredients. We created a visual identity that reflected their commitment to sustainability and developed messaging that emphasized their quality ingredients and unique flavor profiles. An e-commerce retailer selling clothing and accessories wanted to differentiate their brand from similar competitors. We helped them develop a visual identity that was clean, modern, and reflective of their brand’s minimalist aesthetic. We created messaging that emphasized their commitment to quality, sustainability, and social responsibility. In conclusion, brand differentiation is essential in a crowded marketplace. By defining your brand’s unique value proposition, focusing on your target audience, creating a unique visual identity, telling a compelling brand story, and offering exceptional customer experience, you can create a brand that stands out from the competition. As a branding agency based in India, we help businesses create differentiated brands that attract and retain customers. Contact us today to learn more.

Instagram Trends for 2023

Instagram is indeed one of the most popular social media platforms, and it’s constantly evolving. As we move into 2023, there are several trends that we can expect to see on the platform. Short-form videos: TikTok has popularized short-form videos, and we can expect to see more of them on Instagram as well. Instagram has already introduced a feature called Reels, which allows users to create and share short videos. As more people get comfortable creating and consuming short-form videos, we can expect to see more brands and influencers using this format to connect with their audience. It is very crucial from all aspects of branding as well as viewers and social media platforms across the globe like you tube is also promoting this trend. Branding agencies have also started to adapt this trend. Greater focus on e-commerce: Instagram has been working on ways to make it easier for users to make purchases directly on the platform. In 2023, we can expect to see more brands using Instagram’s e-commerce features, such as the shopping feature, to sell their products directly to consumers. This will make it easier for users to discover new products, and it will also provide brands with a new way to drive sales. This will also make the brands and the branding agencies to jump into the field of social media marketing and will start to work more aggressively. Use of Augmented Reality (AR) filters: Instagram has been experimenting with AR filters, and we can expect to see more of them in 2023. These filters allow users to add fun and interactive elements to their photos and videos, making them more engaging and shareable. As more people get comfortable with AR technology, we can expect to see more brands and influencers using these filters to connect with their audience. Another trend to watch is the continued growth of Instagram Live: Live streaming has become increasingly popular in recent years, and Instagram Live has become one of the go-to options for many users. In 2023, it is expected that more brands will start using Instagram Live to connect with their audiences in real-time, through live Q&A sessions, product demonstrations, and other interactive content. It is important as it gives a more personalized experience to the audience and is widely used for purposes like collaboration. Increased use of influencer marketing: Influencer marketing has become increasingly popular in recent years. It is also a very bigger part for any digital marketing campaign of any branding agency like PixelOmedia and this trend is expected to continue in 2023. As more brands look to connect with their target audience, they will be turning to influencers to help them reach new customers. Instagram is one of the best platforms for influencer marketing, and we can expect to see more brands using this strategy in 2023. In conclusion, Instagram is constantly evolving and 2023 will be no different. Short-form videos, increased use of Instagram Stories, greater focus on e-commerce, use of AR filters, and increased use of influencer marketing will be the key trends in 2023. Brands and influencers will be using these trends to connect with their audience in new and innovative ways. As a user, it’s exciting to see how the platform will continue to develop in the next year and the new opportunities it will offer. Share Now Join My newsletter pixelomedia instagram

CONTROVERSIAL MARKETING: THE JEFFREY DAHMER HORROR

Netflix’s portrayal of convicted serial murderer Jeffrey Dahmer’s murders has been a big success for the site in certain aspects. According to Deadline, since its September 21 debut, it has been seen for approximately 300 million hours by members, and it quickly became the second-most watched show on Netflix, albeit with some huge controversial backlash. Nevertheless, this gruesome show has sparked some debate. If you haven’t watched this infamous show yet, between 1978 and 1991, Dahmer killed and disfigured 17 men and boys. In 1992, he was found guilty and passed away in jail two years later. Netflix has been in a sensitive situation not only with its own promotions of the show but also regarding other advertisers who are dilemmatic about advertising their brand through the show’s promotions. As marketers, this case brings out multiple aspects of controversial marketing, as at the end of the day these conversations brought the show to Netflix’s Top 10 worldwide. To explain controversial marketing in the simplest terms, it is when brands use controversy as a marketing tactic. This might include employing imagery, message, and other sorts of content marketing that are not politically acceptable, as well as displaying a darker sense of humor to elicit a reaction from the public. So how did controversial marketing help Netflix’s show? The first issue was that Dahmer was originally assigned to Netflix’s “LGBTQ” category, which usually includes more positive shows like Heartstopper or Sex Education. Given that Dahmer preyed on defenseless, homosexual, black, and brown men, it felt uncomfortable that it would feature in that category alongside far livelier shows. Eventually, Netflix removed the classification after some backlash. Another issue that Netflix raised was the possibility of individuals seeking Dahmer by uploading TikToks and tweeting about his alleged beauty. It is critical to remember that the victim’s relatives are still living and can witness the heinous tweets and TikTok videos touting Dahmer’s appeal. The tweet below by Netflix in 2019 brought discussions from TikTok to Twitter engaging its customers to talk about how the ‘bad boy archetype still exists. By far the most controversial promotional tweet by Netflix is the company attaching one of the most dreadful scenes of the series openly on Twitter. This tweet received a huge backlash from its viewers since the caption is not only triggering but also offensive for the victim’s family members as it dramatizes the reality, pushing multiple conversational engagements. How Could Netflix Save Its Brand Image? One of the significant practices of controversial products such as this show includes holding the consent of those involved in the controversy out of good faith. Netflix was also looked down upon as the victims’ families claimed that they were neither informed about the show’s creation nor were the real-life characters asked for permission to be depicted. Moreover, several viewers claim that the company could’ve donated a part of their earnings to the victims’ families to grieve for their loss, instead of solely capitalizing on it. Share Now Join My newsletter pixelomedia instagram

5 REASONS WHY YOUR BRAND NEED COLORS.

5 REASONS WHY YOUR BRAND NEED COLORS. The festival of colors, Holi, is here and I just have one question for you-Can you imagine a world without colors? How dull and boring, right? Well, the same goes with branding. The colors you choose for your brand not only makes it interesting and aesthetically pleasing but also sets the mood and tone of your brand. One of the most important aspects of establishing brand identity is having the right color palette which helps in expressing what your brand stands for. Let’s take a deeper dive into the world of colors and find out why the right colors are so important to establish and polish your brand identity. Bringing Consistency- Having an inconsistent brand identity is like watching a badly edited movie. You can piece together the scenes and try to make sense of what happened, but it would be next to impossible for you to decipher the concluding message that the film wants to give out. Having a set colour palette will add consistency to your brand and your social media will look more cohesive and put together. With a fixed colour scheme your target audience will be able to figure out the mood and personality of your brand which will help them to connect with it in the best way possible. Adding the Recall Value- Apart from adding consistency, a fixed colour scheme will add to the recall value of your brand. When you see a new app or product in your vicinity, one of the first things you notice is the colours that define the brand. Colours actually have a higher recall value than a name and are remembered more easily because of their visual characteristic. MAKING IT DISTINCTIVE- It is obvious that a set scheme and palette of colours will help in making your brand distinguishable. The colours ascribed to your brand will make it stand out from your competitors. For example, the world-renowned confectionery brand Cadbury has been using the same purple colour for their packaging since time immemorial. This congruency in the usage of colour makes it stand out and we’re able to distinguish it from its other competitor brands. SERVING YOUR PURPOSE- The colours you choose should address the purpose of your brand subliminally. For Example, McDonald’s’ famous yellow arches over the vibrant red induce the feeling of hunger among the consumers which is exactly what the company wants-hungry people that want to have appetizing and easily accessible food. This step can be a hit or miss depending on how deep your understanding of colour psychology runs. The main aim here is to go with colours that will serve some purpose be it setting the tone or giving an accurate message about your brand rather than just going randomly with any colour that you like to see. SETTING THE TONE- When you choose colours to establish your brand’s identity make sure that they describe exactly what you want to convey to your target audience. The choice of colours is going to determine how the consumers are going to perceive your brand. The tone you set with the help of colours will help the consumers to perceive the mood and tone of your brand. The young and fun brands use more vibrant colours, and the earnest brands use more muted or darker shades for their branding. Colours are an integral part of each and every element of our lives. Colours are all around us in abundance, we just need to make sure we are utilising them correctly keeping the rules, theories, and principles of colours in mind. For branding, how we play with colours, tints and shades is very important for several reasons but often the abundance of choice when it comes to colours can be overwhelming. If you’re stuck in such a situation where you can’t really figure out how to execute your branding ideas into profitable actions, We are here for you. Check out our website https://pixelomedia.com/ for more information. Let’s be #pomified Share Now Join My newsletter pixelomedia instagram

Linkedln: Inside and Out!

Linkedln management and marketing agency in India.

Is that it? The entire world is questioning up to reconsider the assumptions and expectations for their lives and careers. It’s time to take a new path towards #marketing trends. We at PixelOMedia, thought to bring the limelight of corporate, Linkedln. As everyone out there has a new set of mind for their employment. Let’s see what’s their for you as a brand or a corporate. The Big Shamble. After the reshuffling in the world due to pandemic, the behavior of consumers using Linkedln has changed and hence Linkedln has made some swaps with their interface and methods. Marketers have been feeling little drained in the past two years but the time is moving and so as marketers like us. The Restart. Remember the time when Linkedln was supposed to be used for networking and interactions only. We have seen making it tinder and saw it trending that you need to stop making it one. For Marketers it was an opportunity to come back into the game and trend with the same old viral content and hence they did. Now lets’s talk about the process and what matter the most. Video Video. Since Linkedln has introduced the native video upload feature, the content has been shifted from text to videos. Try posting different lengths of videos, they help you with more engagement rate. Also try to post some real live videos rather than just taking some stock videos from the websites like Envato etc. Be minimal with your content. You will never get more than few seconds to engage your consumer , try with maximum 150 characters and add a question to it so that your customers will have something to say. Trust us, it works like a charm. Be smart. If you have recently started writing on Linkedln, we suggest you to use Content Suggestion Tools . It will help you in the long run and will always keep you up to date with the trends and topics. We at PixelOMedia has been managing Linkdeln profiles for content creators, politicians, brands and many others. Let us know if you are looking for a Linkedln manager for your firm, we would love to take it over for growth and branding purposes. Share Now Join My newsletter pixelomedia instagram

Do you think you are ready for a Branding Agency? Think Again!

cropped view of woman pointing with pencil on branding inscription on cork board

You have got an idea, executed it, identified the work, and departmentalized it. The delegation of authority and responsibility is done, and you’re on the verge of launching your business. Now, all you need to do is approach a branding agency, right? WRONG! A lot of brand and business owners stay under the impression that all they need to do for successful branding is approach an agency but that’s far from the truth. You need to imbibe some basic re-branding strategies which will be a small but substantial step in your branding journey. Let’s see the 5 most important Pre Branding Strategies you need to know before hiring a Branding Agency: The Right Nomenclature: The Name of the Brand! The identity of everything and anything in this world is attached to its name. Your brand is no different here. It is important that before you scale your business and start working on branding and marketing you have a simple yet striking name to identify your company with. For mass scalability and recall value in the saturated market, it is necessary that the name you choose reflects what your business stands for. While thinking of a name avoids going a complicated route and sticking to the basics. Define the Mood of the Brand. Another step that will shape up your brand’s identity and give it a good recall value will be curating a mood story. A mood story is basically a theme that’s unique to your brand. The curation of your vision will also help the branding agency you work with to understand implement your vision. This perfect mix of personalization from your end and your branding agency’s expertise will help your brand is flourishing. Understand your competition. A crucial Pre Branding Strategy is being mindful of who your market competitors are. Do proper research on who your competitors are, how are they utilizing their marketing strategies (Online & Offline), and analyze if it’s working for them. It is a great opportunity to learn from someone within your niche. Focus on “What you are good at”. Another pre branding strategy or more of advice before you start working with a branding agency is that you should learn to let go. It is vital that you follow the strategies given above so that the agency has a clear idea of what you want, and they can focus on their expertise, and you can focus on yours. This will eliminate the constant to and fro which will result in more productivity. Most Important: Trust the Process! It takes time to build an idea into a business and similarly it takes time for a product/service to become a ‘brand’. Before jumping on the branding bandwagon, you need to prepare yourself for the process. It will take time but if the ideas and executions align then it will be an easy ride. If you think you have already implemented these plans and strategies into your business and you’re on the lookout for a branding agency that will convert your product into a brand then your search stops right here. Let’s be #pomified. Cheers Share Now Join My newsletter pixelomedia instagram

Feeling stuck? We’re here to Brand you up!

Marketing plan and strategy

In todays ever changing world its hard to resist the charm of the new and exciting trends. These trends present themselves every day and as a branding agency it’s our duty to hop onto them before anyone else. So, it was but obvious that in the post-pandemic world we had to follow the biggest global trend ever- shifting to a hybrid setting. In retrospect, hybrid marketing and branding hasn’t been a bad move for us, in fact, it has done more good than bad. As a (hybrid) agency we have the ability to be in full control of our brand’s surroundings in every sphere, be it online or offline. This helps in designing aggregated branding strategies which has proven to be beneficial for all our clients. Well, at least for those who were open to new ideas. So, from our fare share of experience in the hybrid branding and marketing sphere we deem ourselves qualified enough to talk about it and share the things that did and didn’t work for us to help you in your journey with branding and marketing. THE BENEFITS Feasibility One of the most apparent benefits you would have with the Hybrid system will be that your brand is going to be safer in the longer run. Your brand will have multiple channels of distribution to fall back on which in turn will give it space to experiment with the content and strategies. This surely happens with time and experience but once your brand sets its foot into the hybrid arena with the help of a reliable branding agency (us… duh!) it will be all uphill from there. Checks and Balances In any two pronged or multi channeled system another obvious benefit is that its easy to keep check in terms of what’s working and what isn’t. The multichanneled approach helped us in trying new strategies simultaneously and keep tabs on them based on growth and the ‘right reach’. In this, the offline sector formed the basis of our campaigns, and the online campaigns were put up as a competing layer where we tried different strategies of branding and digital promotion to map out the most beneficial way for us to market the brand. Profit Building When you have multiple channels of marketing, each channel is trying to generate sales and revenue for the brand. It is reasonable to conclude that with increasing number of revenue streams you will be generating more growth, if handled properly. The ‘handling’ part is where our branding agency come in the picture. It is not the decision to be present on multiple marketing channels that will determine the successful visibility of your brand. Its about how well you will utilize and monitor these streams that will make it or break it for your brand. “The squeaky wheel gets the grease”The fact that your brand is present on multiple online and offline channels makes it obvious that people are going to come across it frequently. The familiarity factor is a step up for any brand in comparison to its competitor brands. Consumers will have a recall value to your brand which will convert them into regular customers. Apart from this, the hybrid approach will target those consumers as well who might be active in just one stream. For example, a potential customer of yours, XYZ, is active on Instagram and you have designed a dedicated social branding strategy then you will be able to convert a potential customer into a regular customer even if they are not engaging with the other streams. DISADVANTAGES One of the few disadvantages of hybrid branding and marketing is that it requires a considerable amount of time and monetary investment from the brands. More often that not, brands are not very receptive to this idea because of their own valid reasons. The chain of pitches and follow ups can be a cumbersome task as the hybrid approach will require your involvement in every peculiar step. Apart from time you might also have to shell out money for different campaigns that are going around in multiple channels which can be a heavy task specially if your brand is relatively new. When you show trust in us with your time and money the growth expectations also increase. By managing your brand duly, the ultimate goal for us will be to increase its credibility and consistency. OUR VIEWS A well-rounded approach always helps in staying ahead of the curve. A holistic approach towards branding forms the very essence of this business and how well you maintain that ecosystem is what decides your growth as a brand and of course as an agency. The main understanding of branding comes from the process of trial and error and what works for one brand might not for the other but if you get the basics right then it’s going to be a fruitful ride for everyone involved in the process. This new hybrid phenomenon has definitely brought a wave of change with it and we’re super excited to see what’s next in store for the world of branding.

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