BRAND DIFFERENTIATION AND HOW TO STAND OUT IN A CROWDED MARKETPLACE.

BRAND DIFFERENTIATION AND HOW TO STAND OUT IN A CROWDED MARKETPLACE.   Once upon a time, in a crowded marketplace, there were two businesses selling the exact same product. One was an established brand, while the other was a new entrant. Despite having a superior product, the new entrant struggled to gain traction and attract… Continue reading BRAND DIFFERENTIATION AND HOW TO STAND OUT IN A CROWDED MARKETPLACE.

Instagram Trends for 2023

Instagram is indeed one of the most popular social media platforms, and it’s constantly evolving. As we move into 2023, there are several trends that we can expect to see on the platform.   Short-form videos: TikTok has popularized short-form videos, and we can expect to see more of them on Instagram as well. Instagram has… Continue reading Instagram Trends for 2023

CONTROVERSIAL MARKETING: THE JEFFREY DAHMER HORROR

Netflix’s portrayal of convicted serial murderer Jeffrey Dahmer’s murders has been a big success for the site in certain aspects. According to Deadline, since its September 21 debut, it has been seen for approximately 300 million hours by members, and it quickly became the second-most watched show on Netflix, albeit with some huge controversial backlash. Nevertheless,… Continue reading CONTROVERSIAL MARKETING: THE JEFFREY DAHMER HORROR

5 REASONS WHY YOUR BRAND NEED COLORS.

5 REASONS WHY YOUR BRAND NEED COLORS. The festival of colors, Holi, is here and I just have one question for you-Can you imagine a world without colors? How dull and boring, right? Well, the same goes with branding. The colors you choose for your brand not only makes it interesting and aesthetically pleasing but… Continue reading 5 REASONS WHY YOUR BRAND NEED COLORS.