PCM Masale brand identity: illustrated spice premix packaging boxes

FMCG · SpicesJaipur, Rajasthan

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About PCM Masale

Pink City Mills has spent more than 45 years building a name in Indian spices, with the Agmark quality standard across its entire range.

PCM Masale logo

Exports began in 2009, when Amit and Ankit Khandelwal took the range to the next level under the PCM name.

From humble beginnings the company has kept adding milestones in range and reach, and today a wide network of distributors and retailers is part of the Pink City Mills family.

Client
PCM Masale
Sector
FMCG · Spices
Location
Jaipur, Rajasthan
Instagram
@pcmmasale
The brief

Where PCM Masale stood

  • Online presence
  • Marketplace availability
  • Missing visibility

What stood in the way

  • Gathering old credentials
  • Activation of modern content

What we did

Nine disciplines for PCM Masale

  • Brand Tone Development
  • Content Creation
  • Marketplace Management
  • Cinematography
  • Online Reputation Management
  • Performance Marketing
  • Influencer Outreach
  • GMB Optimization
  • Product launches
(03) Identity

PCM Masale brand identity design 2
PCM Masale brand identity design 1
PCM Masale brand identity design 3
One identity for PCM Masale, carried from the first impression to the smallest detail.
PCM Masale brand identity design 4
(04) Online

PCM Masale website design

PCM Masale, website design

(05) Social

A considered edit from the @pcmmasale grid.
PCM Masale social media post 1
PCM Masale social media post 6
PCM Masale social media post 11
PCM Masale social media post 2
PCM Masale social media post 7
PCM Masale social media post 12
PCM Masale social media post 3
PCM Masale social media post 8
PCM Masale social media post 13
PCM Masale social media post 4
PCM Masale social media post 9
PCM Masale social media post 14
PCM Masale social media post 5
PCM Masale social media post 10
PCM Masale social media post 15

See the full grid at @pcmmasale

(06) Reels

Short films made for the feed. Select any reel to watch it here.
Client words

“Choosing POM for our rebrand was an excellent decision.

They mastered our product launches, marketplace optimisation, and performance marketing. We love that they constantly share fresh, innovative creative ideas with us. They are a dedicated, complete partner who drives both the strategy and the execution for the PCM Masale brand.”

PCM MasaleFMCG · Spices, Jaipur, Rajasthan

Colour memory

Remember PCM Masale’s colour

?Theirs

You get three seconds to look. Then rebuild it from memory.

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