
About PCM Masale
Pink City Mills has spent more than 45 years building a name in Indian spices, with the Agmark quality standard across its entire range.

Exports began in 2009, when Amit and Ankit Khandelwal took the range to the next level under the PCM name.
From humble beginnings the company has kept adding milestones in range and reach, and today a wide network of distributors and retailers is part of the Pink City Mills family.
- Client
- PCM Masale
- Sector
- FMCG · Spices
- Location
- Jaipur, Rajasthan
- @pcmmasale
Where PCM Masale stood
- Online presence
- Marketplace availability
- Missing visibility
What stood in the way
- Gathering old credentials
- Activation of modern content
What we did
Nine disciplines for PCM Masale
- Brand Tone Development
- Content Creation
- Marketplace Management
- Cinematography
- Online Reputation Management
- Performance Marketing
- Influencer Outreach
- GMB Optimization
- Product launches





PCM Masale, website design

“Choosing POM for our rebrand was an excellent decision.
They mastered our product launches, marketplace optimisation, and performance marketing. We love that they constantly share fresh, innovative creative ideas with us. They are a dedicated, complete partner who drives both the strategy and the execution for the PCM Masale brand.”
Colour memory
Remember PCM Masale’s colour
You get three seconds to look. Then rebuild it from memory.

















