Kaleen India: blue and beige medallion rug in a bright living room

Rugs & textilesJaipur, Rajasthan

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About Kaleen India

With over 60 years in textiles, Kaleen India is a recognised name in the global floor-covering market for premium rugs, carpets and home accessories.

Kaleen India social media post 16

From its Jaipur headquarters it oversees every stage of production, from yarn to finished rug, across units in Mirzapur and Panipat.

Its process blends traditional artistry with ecological care: the facilities are Green Energy compliant, keeping environmental impact low without compromising the quality of the handcrafted pieces.

Client
Kaleen India
Sector
Rugs & textiles
Location
Jaipur, Rajasthan
Instagram
@kaleenglobal
The brief

Where Kaleen India stood

  • Missing out on modernity
  • Lack in digital presence
  • Missing out on mass outreach

What stood in the way

  • Long hierarchy approvals
  • Missing on the creative side
  • Brand differentiation

What we did

Nine disciplines for Kaleen India

  • Brand Identity Design
  • Brand Tone Development
  • Content Creation
  • Cinematography
  • Online Reputation Management
  • Emotion driving campaigns
  • Website Revamp
  • Marketplace Management
  • Community Building
(03) Identity

Kaleen India brand identity design 1
Kaleen India brand identity design 3
Kaleen India brand identity design 2
(04) Online

Kaleen India website design

Kaleen India, website design

(05) Social

A considered edit from the @kaleenglobal grid.
Kaleen India social media post 1
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Kaleen India social media post 2
Kaleen India social media post 7
Kaleen India social media post 12
Kaleen India social media post 3
Kaleen India social media post 8
Kaleen India social media post 13
Kaleen India social media post 4
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Kaleen India social media post 14
Kaleen India social media post 5
Kaleen India social media post 10
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See the full grid at @kaleenglobal

(06) Reels

Short films made for the feed. Select any reel to watch it here.
Client words

“This agency effortlessly absorbed Kaleen India's 60-year legacy and premium craftsmanship.

Their ability to articulate our strong focus on sustainability and Green Energy compliance has been invaluable. They don't just write copy; they immerse themselves in our core values.”

Kaleen IndiaRugs & textiles, Jaipur, Rajasthan

Colour memory

Remember Kaleen India’s colour

?Theirs

You get three seconds to look. Then rebuild it from memory.

Next caseBuilding materials, Jaipur, RajasthanView the case
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