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Category: Branding

How to Get Started with Performance Marketing: A Complete Guide for Beginners

Table of Contents What is Performance Marketing? Why Performance Marketing is Essential for Business Growth Key Components of Performance Marketing Step-by-Step Guide: How to Get Started with Performance Marketing Creating Your Performance Marketing Strategy Choosing the Right Performance Marketing Channels Should You Hire an Advertising Agency or Go In-House? Measuring Success in Performance Marketing Common Mistakes to Avoid The Future of Performance Marketing in India Performance marketing has become the backbone of successful digital advertising, and if you’re wondering how to get started with performance marketing, you’re not alone. Many businesses across India are looking to make their advertising spend more accountable and measurable. Whether you’re considering hiring an advertising agency in Jaipur or any other city, understanding the basics of performance marketing is crucial for your business success. What is Performance Marketing? Performance marketing is a type of digital advertising where you only pay when specific actions are completed. Unlike traditional advertising where you pay upfront regardless of results, performance marketing ensures you get measurable outcomes for your investment. The key actions you might pay for include: Clicks – When someone clicks on your ad Impressions – When your ad is shown to people Conversions – When someone makes a purchase or completes a desired action Leads – When someone provides their contact information App installs – When someone downloads your mobile app This approach makes performance marketing particularly attractive for businesses that want to see clear returns on their advertising investment. Why Performance Marketing is Essential for Business Growth Traditional advertising often feels like shooting in the dark. You create an ad, place it somewhere, and hope for the best. Performance marketing changes this completely by providing: Clear ROI Measurement: Every rupee spent can be tracked back to specific results. You know exactly what you’re getting for your money. Better Budget Control: Since you only pay for results, you can control your spending more effectively and avoid wasting money on ineffective campaigns. Real-time Optimization: You can see what’s working immediately and make changes to improve your results while campaigns are still running. Targeted Reach: Performance marketing platforms allow you to reach exactly the right people at the right time with your message. Scalability: Once you find what works, you can easily increase your budget to get more of the same results. Key Components of Performance Marketing Understanding the main elements of performance marketing will help you grasp how to get started with performance marketing more effectively: 1. Tracking and Analytics Everything in performance marketing revolves around data. You need to track user behavior, conversion paths, and campaign performance constantly. 2. Multiple Traffic Sources Successful performance marketing doesn’t rely on just one platform. You’ll typically use a combination of: Google Ads (Search and Display) Facebook and Instagram Ads YouTube Advertising Native Advertising Affiliate Marketing Email Marketing 3. Landing Page Optimization Your ads might be perfect, but if your landing pages don’t convert visitors into customers, your performance marketing efforts will fail. 4. A/B Testing Continuous testing of different ad copies, images, audiences, and landing pages is essential for improving performance over time. Step-by-Step Guide: How to Get Started with Performance Marketing Step 1: Define Your Goals Before jumping into any performance marketing activities, you need crystal clear goals. Ask yourself: What specific action do you want people to take? How much is each conversion worth to your business? What’s your target cost per acquisition? How many conversions do you need per month to meet your business objectives? Write these goals down and make them as specific as possible. Instead of “increase sales,” aim to “generate 100 new customers per month with a cost per acquisition of ₹500 or less.” Step 2: Set Up Proper Tracking Tracking is the foundation of performance marketing. Without proper tracking, you can’t measure performance or optimize your campaigns. Install Google Analytics: This free tool will help you understand how people interact with your website and which traffic sources bring the most valuable visitors. Set Up Conversion Tracking: Whether you’re using Google Ads, Facebook Ads, or other platforms, make sure you’re tracking the actions that matter to your business. Implement UTM Parameters: Use UTM codes to track which specific campaigns, ads, and keywords are driving results. Use Call Tracking: If phone calls are important for your business, use call tracking numbers to measure which campaigns generate phone leads. Step 3: Choose Your Initial Channels When you’re learning how to get started with performance marketing, it’s better to focus on one or two channels initially rather than spreading yourself too thin. Google Ads is often the best starting point because: People are actively searching for solutions You can start with a small budget Results come quickly The platform provides excellent tracking and reporting Facebook Ads work well for: Businesses with visual products Local businesses wanting to target specific geographic areas Companies with clear target demographics Step 4: Create Compelling Ad Content Your ads need to stand out and convince people to take action. Focus on: Clear Value Proposition: What’s in it for the customer? Why should they choose you over competitors? Strong Call-to-Action: Tell people exactly what you want them to do. Use action words like “Get,” “Download,” “Call,” or “Buy.” Relevant Keywords: Make sure your ads match what people are searching for. Mobile Optimization: Most people will see your ads on mobile devices, so make sure everything looks good on small screens. Step 5: Design High-Converting Landing Pages Your landing page is where the magic happens. A great ad that leads to a poor landing page will waste your money. Key elements of effective landing pages: Headline that matches your ad Clear explanation of your offer Easy-to-find contact information Simple form or purchase process Trust signals like testimonials or certifications Fast loading speed Step 6: Start Small and Test Begin with a modest budget while you learn what works. This approach allows you to: Make mistakes without losing significant money Gather data on what resonates with your audience Refine your approach before scaling up… Continue reading How to Get Started with Performance Marketing: A Complete Guide for Beginners

Creative Branding Solutions That Transform Businesses Into Market Leaders

Table of Contents What is Creative Branding? Why Creative Branding Matters for Your Business Key Elements of Successful Creative Branding How to Choose the Right Branding Agency Creative Branding Trends in 2024 Common Branding Mistakes to Avoid Measuring Creative Branding Success Creative Branding on Different Platforms What is Creative Branding? Creative branding goes beyond just designing a logo or picking colors for your business. It’s about creating a complete identity that tells your story, connects with your audience, and makes your business memorable. When done right, creative branding helps customers recognize and remember your business among hundreds of competitors. A branding agency specializes in developing these comprehensive brand identities. They work with businesses to understand their values, target audience, and goals, then translate these into visual elements, messaging, and experiences that resonate with customers. Creative branding includes everything from your logo and color scheme to your website design, social media presence, packaging, and even how your employees interact with customers. It’s the personality of your business made visible. Many businesses today work with a Creative Branding Agency in India or local markets like a Creative Branding Agency in Jaipur to develop authentic brand identities that reflect local culture while appealing to broader markets. Why Creative Branding Matters for Your Business Creative branding goes beyond just designing a logo or picking colors for your business. It’s about creating a complete identity that tells your story, connects with your audience, and makes your business memorable. When done right, creative branding helps customers recognize and remember your business among hundreds of competitors. A branding agency specializes in developing these comprehensive brand identities. They work with businesses to understand their values, target audience, and goals, then translate these into visual elements, messaging, and experiences that resonate with customers. Creative branding includes everything from your logo and color scheme to your website design, social media presence, packaging, and even how your employees interact with customers. It’s the personality of your business made visible. Many businesses today work with a Creative Branding Agency in India or local markets like a Creative Branding Agency in Jaipur to develop authentic brand identities that reflect local culture while appealing to broader markets. Key Elements of Successful Creative Branding Visual Identity Your visual identity is the first thing people notice about your brand. It includes: Logo Design: A memorable logo that represents your business values Color Palette: Colors that evoke the right emotions and stand out Typography: Fonts that match your brand personality Photography Style: Consistent approach to images and graphics Design Elements: Patterns, shapes, and icons that support your brand Brand Voice and Messaging How you communicate is just as important as how you look. Your brand voice should be consistent across all platforms and communications. This includes: Tone of Voice: Professional, friendly, authoritative, or playful Key Messages: What you want people to remember about your brand Brand Story: The narrative that explains why your business exists Value Proposition: What unique benefit you offer to customers Brand Experience Every interaction someone has with your brand creates an impression. This includes: Customer Service: How your team treats customers Website Experience: Easy navigation and helpful information Product Quality: Consistent delivery of promises Physical Spaces: Store design and atmosphere Types of Creative Branding Services Logo and Visual Identity Design This foundational service creates the visual elements that represent your brand. A professional branding agency will research your industry, study your competitors, and understand your target audience before creating designs that work effectively across all platforms. Brand Strategy Development Before any design work begins, you need a solid strategy. This involves: Market research and competitor analysis Target audience identification Brand positioning Messaging framework development Brand architecture planning Website and Digital Branding In today’s digital world, your online presence is often the first interaction customers have with your brand. Creative branding for digital platforms includes: Website design and user experience Social media templates and guidelines Email marketing designs Digital advertising materials Mobile app interfaces Packaging and Product Branding For businesses that sell physical products, packaging is a crucial branding touchpoint. Creative packaging design can: Protect your product effectively Communicate brand values instantly Create unboxing experiences that customers share Differentiate your product on store shelves Marketing and Advertising Materials Consistent branding across all marketing materials reinforces your brand identity. This includes: Brochures and flyers Business cards and stationery Trade show displays Vehicle wraps and signage Promotional materials How to Choose the Right Branding Agency Look at Their Portfolio A good branding company will have a diverse portfolio showing different industries and brand styles. Look for agencies that have worked with businesses similar to yours or in your industry. Pay attention to the quality and consistency of their work. Understand Their Process Professional branding agencies follow a structured process. They should be able to explain how they: Research your market and competition Develop brand strategy Create and test designs Implement branding across platforms Measure results and make improvements Consider Local vs. National Agencies Working with a local agency, such as a Creative Branding Agency in Jaipur, offers benefits like: Better understanding of local market conditions Easier face-to-face meetings and collaboration Knowledge of regional preferences and cultural nuances Competitive pricing compared to larger agencies However, national or international agencies might offer: More specialized expertise Larger teams with diverse skills Experience with global markets Advanced technology and resources Check Client Testimonials Read reviews and case studies from previous clients. Look for evidence that the agency: Delivered projects on time and within budget Communicated effectively throughout the process Created brands that achieved business results Maintained long-term relationships with clients Evaluate Their Own Branding If a branding agency can’t create effective branding for themselves, how can they do it for you? Look at their website, social media, and marketing materials to see if they practice what they preach. Creative Branding Trends in 2024 Authentic Storytelling Customers want to know the real story behind brands. Creative branding now focuses more on authentic narratives that show the human side of businesses.… Continue reading Creative Branding Solutions That Transform Businesses Into Market Leaders

Linkedln: Inside and Out!

Linkedln management and marketing agency in India.

Is that it? The entire world is questioning up to reconsider the assumptions and expectations for their lives and careers. It’s time to take a new path towards #marketing trends. We at PixelOMedia, thought to bring the limelight of corporate, Linkedln. As everyone out there has a new set of mind for their employment. Let’s see what’s their for you as a brand or a corporate. The Big Shamble. After the reshuffling in the world due to pandemic, the behavior of consumers using Linkedln has changed and hence Linkedln has made some swaps with their interface and methods. Marketers have been feeling little drained in the past two years but the time is moving and so as marketers like us. The Restart. Remember the time when Linkedln was supposed to be used for networking and interactions only. We have seen making it tinder and saw it trending that you need to stop making it one. For Marketers it was an opportunity to come back into the game and trend with the same old viral content and hence they did. Now lets’s talk about the process and what matter the most. Video Video. Since Linkedln has introduced the native video upload feature, the content has been shifted from text to videos. Try posting different lengths of videos, they help you with more engagement rate. Also try to post some real live videos rather than just taking some stock videos from the websites like Envato etc. Be minimal with your content. You will never get more than few seconds to engage your consumer , try with maximum 150 characters and add a question to it so that your customers will have something to say. Trust us, it works like a charm. Be smart. If you have recently started writing on Linkedln, we suggest you to use Content Suggestion Tools . It will help you in the long run and will always keep you up to date with the trends and topics. We at PixelOMedia has been managing Linkdeln profiles for content creators, politicians, brands and many others. Let us know if you are looking for a Linkedln manager for your firm, we would love to take it over for growth and branding purposes. Share Now Join My newsletter pixelomedia instagram

Do you think you are ready for a Branding Agency? Think Again!

cropped view of woman pointing with pencil on branding inscription on cork board

You have got an idea, executed it, identified the work, and departmentalized it. The delegation of authority and responsibility is done, and you’re on the verge of launching your business. Now, all you need to do is approach a branding agency, right? WRONG! A lot of brand and business owners stay under the impression that all they need to do for successful branding is approach an agency but that’s far from the truth. You need to imbibe some basic re-branding strategies which will be a small but substantial step in your branding journey. Let’s see the 5 most important Pre Branding Strategies you need to know before hiring a Branding Agency: The Right Nomenclature: The Name of the Brand! The identity of everything and anything in this world is attached to its name. Your brand is no different here. It is important that before you scale your business and start working on branding and marketing you have a simple yet striking name to identify your company with. For mass scalability and recall value in the saturated market, it is necessary that the name you choose reflects what your business stands for. While thinking of a name avoids going a complicated route and sticking to the basics. Define the Mood of the Brand. Another step that will shape up your brand’s identity and give it a good recall value will be curating a mood story. A mood story is basically a theme that’s unique to your brand. The curation of your vision will also help the branding agency you work with to understand implement your vision. This perfect mix of personalization from your end and your branding agency’s expertise will help your brand is flourishing. Understand your competition. A crucial Pre Branding Strategy is being mindful of who your market competitors are. Do proper research on who your competitors are, how are they utilizing their marketing strategies (Online & Offline), and analyze if it’s working for them. It is a great opportunity to learn from someone within your niche. Focus on “What you are good at”. Another pre branding strategy or more of advice before you start working with a branding agency is that you should learn to let go. It is vital that you follow the strategies given above so that the agency has a clear idea of what you want, and they can focus on their expertise, and you can focus on yours. This will eliminate the constant to and fro which will result in more productivity. Most Important: Trust the Process! It takes time to build an idea into a business and similarly it takes time for a product/service to become a ‘brand’. Before jumping on the branding bandwagon, you need to prepare yourself for the process. It will take time but if the ideas and executions align then it will be an easy ride. If you think you have already implemented these plans and strategies into your business and you’re on the lookout for a branding agency that will convert your product into a brand then your search stops right here. Let’s be #pomified. Cheers Share Now Join My newsletter pixelomedia instagram

Feeling stuck? We’re here to Brand you up!

Marketing plan and strategy

In todays ever changing world its hard to resist the charm of the new and exciting trends. These trends present themselves every day and as a branding agency it’s our duty to hop onto them before anyone else. So, it was but obvious that in the post-pandemic world we had to follow the biggest global trend ever- shifting to a hybrid setting. In retrospect, hybrid marketing and branding hasn’t been a bad move for us, in fact, it has done more good than bad. As a (hybrid) agency we have the ability to be in full control of our brand’s surroundings in every sphere, be it online or offline. This helps in designing aggregated branding strategies which has proven to be beneficial for all our clients. Well, at least for those who were open to new ideas. So, from our fare share of experience in the hybrid branding and marketing sphere we deem ourselves qualified enough to talk about it and share the things that did and didn’t work for us to help you in your journey with branding and marketing. THE BENEFITS Feasibility One of the most apparent benefits you would have with the Hybrid system will be that your brand is going to be safer in the longer run. Your brand will have multiple channels of distribution to fall back on which in turn will give it space to experiment with the content and strategies. This surely happens with time and experience but once your brand sets its foot into the hybrid arena with the help of a reliable branding agency (us… duh!) it will be all uphill from there. Checks and Balances In any two pronged or multi channeled system another obvious benefit is that its easy to keep check in terms of what’s working and what isn’t. The multichanneled approach helped us in trying new strategies simultaneously and keep tabs on them based on growth and the ‘right reach’. In this, the offline sector formed the basis of our campaigns, and the online campaigns were put up as a competing layer where we tried different strategies of branding and digital promotion to map out the most beneficial way for us to market the brand. Profit Building When you have multiple channels of marketing, each channel is trying to generate sales and revenue for the brand. It is reasonable to conclude that with increasing number of revenue streams you will be generating more growth, if handled properly. The ‘handling’ part is where our branding agency come in the picture. It is not the decision to be present on multiple marketing channels that will determine the successful visibility of your brand. Its about how well you will utilize and monitor these streams that will make it or break it for your brand.  “The squeaky wheel gets the grease”The fact that your brand is present on multiple online and offline channels makes it obvious that people are going to come across it frequently. The familiarity factor is a step up for any brand in comparison to its competitor brands. Consumers will have a recall value to your brand which will convert them into regular customers. Apart from this, the hybrid approach will target those consumers as well who might be active in just one stream. For example, a potential customer of yours, XYZ, is active on Instagram and you have designed a dedicated social branding strategy then you will be able to convert a potential customer into a regular customer even if they are not engaging with the other streams. DISADVANTAGES One of the few disadvantages of hybrid branding and marketing is that it requires a considerable amount of time and monetary investment from the brands. More often that not, brands are not very receptive to this idea because of their own valid reasons. The chain of pitches and follow ups can be a cumbersome task as the hybrid approach will require your involvement in every peculiar step. Apart from time you might also have to shell out money for different campaigns that are going around in multiple channels which can be a heavy task specially if your brand is relatively new. When you show trust in us with your time and money the growth expectations also increase. By managing your brand duly, the ultimate goal for us will be to increase its credibility and consistency. OUR VIEWS A well-rounded approach always helps in staying ahead of the curve. A holistic approach towards branding forms the very essence of this business and how well you maintain that ecosystem is what decides your growth as a brand and of course as an agency. The main understanding of branding comes from the process of trial and error and what works for one brand might not for the other but if you get the basics right then it’s going to be a fruitful ride for everyone involved in the process. This new hybrid phenomenon has definitely brought a wave of change with it and we’re super excited to see what’s next in store for the world of branding.