The primary purpose of the role:

Major responsibilities & deliverables:

• Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
• Analyze market research and study demographic data to determine the most effective approach
• Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin) 
• Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories, etc, and which is appropriate for which situation
• Identify new ad formats/platforms that can work well with the client’s objective 
• Ensuring Media Campaigns go live as per scheduled time
• Determine ROI reports on each campaign from a social media, earned media, and paid media perspective
• Analyzing the effectiveness of the campaign and using this data to inform future campaigns
• Focus on Client reporting and budget management
• Keeping up to date with industry research figures
• Monitoring campaigns on a daily basis
• Optimizations to be made to campaigns. Discuss on a regular basis changes/suggestions for betterment/performance of the account
• Accountability for campaigns performing as per the media plan given (extremely important)