PixelOMedia | Full time

Performance Marketing Executive

Jaipur, India | Posted on 11/09/2022

About us

We prioritize quintessential quality, superb services, and a nebula that magically yields new ideas and makes us bond with you over innovation. Here is a sneak peek into the world of information, innovation, and inceptions all around the globe. We empathize with your aspirations for the growth and scalability of the business. Let’s explore the synergies around marketing and foster a perpetually growing, strong, sustainable, and scintillating brand.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description

The primary purpose of the role:

Understand client needs, suggest platforms, monitor platform performance, and give suggestions for optimizations

Major responsibilities & deliverables:

  • Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
  • Analyze market research and study demographic data to determine the most effective approach
  • Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin) 
  • Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories, etc, and which is appropriate for which situation
  • Identify new ad formats/platforms that can work well with the client’s objective 
  • Ensuring Media Campaigns go live as per scheduled time
  • Determine ROI reports on each campaign from a social media, earned media, and paid media perspective
  • Analyzing the effectiveness of the campaign and using this data to inform future campaigns
  • Focus on Client reporting and budget management
  • Keeping up to date with industry research figures
  • Monitoring campaigns on a daily basis
  • Optimizations to be made to campaigns. Discuss on a regular basis changes/suggestions for betterment/performance of the account
  • Accountability for campaigns performing as per the media plan given (extremely important)

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