Just like your personality makes you uniques, your brand identity is the special sauce in your business that sets you apart from your other counterparts. Let’s dig a little deeper. For instance, you are a new admission in your college, as a young adult, you want to be perceived as trendy and get invited to the best after college parties. …
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Mere pass ek scheme hai… no no I am not quoting Akshay Kumar’s dialogue, but I actually have the scheme to boost your online engagement. Want to know how? Add humour! You must be thinking, marketing is a serious business, how can we add a humour and make a joke out of it? Let me explain. If you are …
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On a Sunday afternoon, you decide to pamper yourself and take a solo trip to your favourite shopping store. The moment we walk in the store, the rack of clothes is unorganised, the hangers are empty and the centre table has a jumbled pile of clothes. You try to take out a few clothes from the pile, but before you …
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